»Ariane et le Movikon« - Old commercials for small format Saturday 26.01. 17.00
presented by Jürgen Lossau
“This one does ´klick´ and ´surr´”, reveals comedian Karl Dall on a super8 spool from 1980 about the new camera, model “family” from Agfa. With this one could take photos and roll films. A novum, but a flop and it disappeared quickly from the market. The small film, in which Karl Dall makes jumbling jokes still exists…
Jürgen Lossau, chief editor of “Schmalfilm” (english issue: Small format), shows in this retrospective commercials about cameras and small format projectors from four decades:
The beginning makes the Bolex commercial “Lebende Bilder” (“Living pictures”), a rare 16mm original, which shows the legendary Bolex production site in Sainte Croix (CH) from the 1950s. From the same time come two other commercials for Bauers 8mm cameras and for the Pentacon AK8.
The introduction of super8 by Kodak and Fuji in the year 1965 was accompanied by a small commercial offensive. Films are going to be shown, which ran on american or japanese TV respectively. A teaching film from Bauer from the late 70s explains how to put stereo tone on the narrow strip. A film from Eumig shows that in 1980 a film projector could look like a TV set.
At the end of this set we are brought back again to the 50s with a Zeis Ikon commercial from 1957 “Ariane und Movikon”. Everything packed in a small love story the only queer normal8 film camera ”Zeis Ikon Movikon” is being presented. Even when Mum is to be seen in the frame holding two bulky 1000 Watt spotlights, which had to be screwed on the side for inside takes, the message was clear: Filming can be so simple!
